Purpose		Simplifies sales training   Allows managing and coaching to be focused on the areas that produce results   Builds confidence   Identifies the sales strategy knowledge areas that are needed to sell a specific product/service in a given market   Identifies new sales applicant's strengths and weaknesses   Identifies specific training or management needs of a salesperson or salesforce
Application		The Sales Strategy Index covers six different steps in the sales process: Prospecting, First Impressions, Qualifying, Demonstration, Influence and Closing.